Riviera Ready is an online fashion destination for clothes you actually want to wear on holiday.
We focus on stylish, easy-to-wear pieces for warm-weather escapes, beach breaks and long summer weekends away. From swimwear and resortwear to smart casual looks for lunch, sunset drinks, dinner and evenings out, Riviera Ready is designed to help you dress for every part of a holiday wardrobe in one place.
Our style is inspired by the effortless glamour of the Riviera lifestyle — the kind of pieces that work from the beach or poolside through to a relaxed afternoon at a beach club, and on to a smart restaurant in St Tropez, Marbella, Monaco or beyond.
What we sell
Riviera Ready is built around holiday dressing, with a growing focus on:
- swimwear
- resortwear
- smart casual holiday outfits
- occasion-ready evening looks for dinner, drinks and parties
- easy summer pieces for travel, city breaks and warm-weather escapes
As the range expands, womenswear will remain a major focus, with menswear planned further down the line.
Sultry Siren: our sister swimwear label
Sultry Siren is Riviera Ready’s sister swimwear label and our more sensual, statement-making swimwear line.
Where Riviera Ready is about the wider holiday wardrobe, Sultry Siren focuses on a sexier, more confident aesthetic for customers who want bolder cuts and a more daring beach or poolside look. Over time, Riviera Ready will also introduce a more conservative swimwear offer under its own name, giving customers a broader choice of styles and levels of coverage.
Riviera Ready Magazine
Riviera Ready is more than a shop.
Riviera Ready Magazine is our bi-annual print and digital magazine, featuring fashion and travel photo editorials, behind-the-scenes content from shoots, destination inspiration and a wider look at style, travel, luxury living and entertainment.
Alongside the magazine itself, the magazine website at magazine.rivieraready.com offers a wider editorial platform with articles covering travel, fashion, lifestyle, luxury living, entertainment and much more.
Together, the shop and the magazine are intended to complement each other: one helps you dress the part, the other helps you discover the places, mood and lifestyle behind it.
Our approach
We want Riviera Ready to feel aspirational, but still wearable and accessible.
That means curating fashion that feels polished, feminine and holiday-ready without losing sight of value. Whether you are packing for a beach holiday, a Mediterranean city break, a yacht day, a smart lunch, a beach club afternoon or an evening out, Riviera Ready is here to help you build a wardrobe that works across the whole trip.
Join us
Riviera Ready is still growing, with new collections and categories planned as the brand evolves. As we expand, our focus remains the same: stylish holiday fashion, flattering swimwear, wearable resortwear and inspiring editorial content that captures the spirit of life well dressed.
Welcome to Riviera Ready.